At Pink Tongue, our mission is simple: to help shelter dogs find loving homes.

With every purchase you make, we donate 5% of all sales toward lowering adoption fees for dogs across the United States.

Why? Because we believe that financial barriers shouldn't stand between a dog in need and a forever family.

By lowering adoption fees, we increase the likelihood of adoption while ensuring shelters can redirect resources to care for more animals.

It’s a win-win for everyone involved.

Over the past two years, we’ve built a social media presence (@eric.and.joey) where we run with shelter dogs, groom them, and create engaging content to increase their chances of adoption.

Too often, these animals are portrayed as sad and broken, stuck in cold, stressful kennels, their potential overlooked. We saw those stories and knew there had to be another way—a brighter way. Instead of dwelling on their hardship, we decided to shine a light on their resilience, their warmth, and their undeniable capacity to love. These aren’t just dogs behind bars; they’re companions waiting for the right chance, in the wrong place at the wrong time. By sharing their joy, their quirks, and their boundless hope, we aim to show the world just how incredible these animals truly are.

Through this, we’ve learned that high adoption fees can deter families from adopting, and we’ve made it our mission to change that.

Our ultimate goal is to reduce adoption fees nationwide, giving more dogs the opportunity to find homes. Every time you buy a bandana, you’re contributing to this goal and helping make a real difference.

We chose 5% of sales because it creates a more transparent and impactful giving model.

Companies that donate a percentage of profits can be minimized through various expenses, leading to a potential for inconsistent giving.

Donating a portion of sales ensures that every purchase directly contributes to our mission.

We’ve taken inspiration from companies like Patagonia, which donate 1% of sales to environmental causes, and aim to build something that creates meaningful, long-term change.

There are over 3.3 million dogs entering U.S. shelters every year, with hundreds of thousands waiting for homes at any given moment. By lowering adoption fees, we can remove financial barriers for families ready to adopt and save countless lives.

To see how your purchases are making a difference, check out the adoption counter on our website, where we track the number of adoption fees lowered through your support.

By purchasing one of our bandanas, you’re not just buying a product—you’re joining a movement to help shelter dogs in need. We believe these are the best bandanas on the market (we challenge you to find a better one!). But most importantly, they’re bandanas with a purpose.

Thank you for being a part of this journey. Together, we can create real change for shelter dogs across the U.S.

- Eric & Joey