Step One: You Shop
When you buy a Pink Tongue bandana, you're joining a community of people who believe in adoption.

Step Two: We Give
For every bandana sold, we donate one to an animal shelter or rescue. Donations are delivered in batches quarterly.

Step Three: Dogs Go Home
A dog in a bandana gets noticed. Shelters use them in adoption photos, at adoption events, and on the dogs who've been waiting longest. Congruently, fosters post them on social media. More attention means more applications, and more applications mean more dogs going home.

Why One for One Matters

Over 3 million dogs enter U.S. shelters every year. The ones who get adopted fastest aren't always the healthiest or the friendliest. They're the ones who get noticed.

A shelter dog's photo/or video on social media is often the only thing standing between a kennel and a home. It's what gets shared, what stops a scroll, what makes someone drive across town on a Saturday. Shelter staff know this, which is why so many of them are learning to post on social media. Most are working with a phone, a concrete wall, and a dog who's scared.

A bandana doesn't fix a shelter's budget. What it does is let people know a dog is available. It adds a billboard to a dog who people did not know was adoptable before.

That's why we give one for every one we sell. No cap, no fine print.

Border Tails Rescue

Our giving program started with a small shelter in Northbrook, Illinois. If you've visited, you know it isn't a glamorous facility. No big sponsors, no corporate backers. Just barking, laughter, and dogs who've been through the worst and are starting over.

It began with one woman. Harleigh Garcia was 20 when she decided to start a rescue, with no funding, no experience running a business, and no plan beyond saving as many underdogs as she could. In her first year she rescued and adopted out about 700 dogs, working out of a small suburban building with volunteers and community donations. She put in her own savings, including what she'd set aside for her wedding. For two years she took no salary.

Border Tails became known for saying yes to the dogs everyone else said no to. Seniors. Bully breeds. Medical cases. Strays from places with no resources at all. By 2025 they'd saved more than 6,500 dogs.

The ones who wait longest are rarely the ones with the worst problems. They're the ones who don't present well in the kennel, don't photograph well, and the ones who are simply not known to the public. How is someone supposed to adopt a dog they don't even know exists?

Those are the dogs our bandanas are for.

Where They Go

Every bandana we donate goes to a shelter or rescue partner, unrestricted. They decide which dogs wear them: the long-timers, the ones headed to an adoption event, and most importantly, the ones being fostered.

We track every donation and we publish the count. Check out our front page to see the bandanas we have donated.

FAQs

What does "one for one" mean?
For every bandana we sell, we donate one to an animal shelter or rescue. One bandana out for every bandana sold. 

How does a bandana help a dog get adopted?
Most shelter dogs are found online, through a photo or social media post. A bandana with color lets people know the dog is adoptable. Shelters use them for adoption photos, fosters, and events.

Which shelters get them?
Shelters and rescues we partner with across the country, starting with Border Tails Rescue in Northbrook, Illinois. We are adding more as the program grows.

When do donations go out?
In batches, usually when we visit a shelter. For shelters without in person access, we will send delivery boxes.

I run a shelter. How do I get bandanas?
Reach out at info@pinktongueco.com.

Border Tails Rescue, Northbrook, IL 

Pink Tongue LLC donates one bandana to an animal shelter or rescue organization for every bandana sold. The donation obligation is counted per unit sold, not per order, and is not capped.

Donated bandanas are standard product from the same inventory we sell. They are donated in kind, as physical product, not as cash.

Recipients. Donations are distributed at Pink Tongue's discretion to shelters, rescues, and nonprofit organizations working directly in dog rescue, adoption, medical care, and shelter support. While we frequently highlight the organizations we support, specific recipients and quantities may vary based on need, geography, and timing. Donated product is unrestricted. Receiving organizations are under no obligation to promote, tag, or endorse Pink Tongue.

Timing. Donations are fulfilled on a rolling basis, typically in batches delivered during shelter visits. There may be a lag between the sale of a bandana and the delivery of its donated counterpart. In cases of order cancellation, refund, chargeback, or product return, the associated donation obligation is adjusted accordingly.

Records. Pink Tongue maintains a record of donations made under this program, including recipient, date, and quantity. A summary is available on request.

Pink Tongue reserves the right to modify or discontinue this program at any time, for any reason. Updates to these terms will be posted publicly and will apply to purchases made after the time of posting.

This program is not a charitable solicitation. It is a voluntary initiative by Pink Tongue LLC to donate product to causes aligned with our mission. Donations are made by Pink Tongue LLC, not by the individual purchaser. Purchases made on this website are not tax-deductible to the customer.

For questions about the program or to request a summary of impact, contact info@pinktongueco.com.